First-Of-Its-Kind Consumer Website Features Personal Health Calculator to Estimate Total Cost of Medicare; Illinois Beta Launches With Three Major Insurance Carriers


CHICAGO (June 18, 2013)–Retiree Health Choices, a Chicago-based technology company, today announced a beta launch in Illinois of, the first-of-its-kind retail site for boomers to sort through the complexities of Medicare. This consumer-centric website empowers retirees to purchase online Medicare Supplement insurance from major insurance carriers including Blue Cross Blue Shield, Mutual of Omaha and Humana.


The beta site focuses on Medicare Supplement insurance, and Retiree Health Choices will add Medicare Advantage and prescription drug coverage on future updates that will allow retirees to compare the full range of options before making their purchase. By summer 2014, Retiree Health Choices plans a national roll out of


“There are 10,000 Baby Boomers turning 65 every day and enrolling into Medicare. Medicare represents a transition to a complicated new way of purchasing health care. was launched to put retirees in the drivers’ seat to optimize their choices,” said Dale Yamamoto, founder and president of Retiree Health Choices.  “No other website addresses the gamut of issues and answers we’ve provided for the first time to retirees who need to be comfortable making Medicare-decision purchases.” 


Personal Health Calculator features the company’s patent pending Personal Health Calculator, an innovation that allows users to enter personalized health care utilization data to project true, total cost of their health care.


This calculator, combined with educational material and targeted questions, enables retirees to make an informed decision in selecting and purchasing their insurance coverage online.


How Works

·      There are over 200 Medicare Supplement plans currently offered in Illinois. narrows this choice to 30 plan options from three of the major carriers in the Illinois market, Blue Cross Blue Shield, Mutual of Omaha, and Humana. 

·      A consumer seeking to understand Medicare Supplement plan options can use to learn about Medicare and make informed online choices.

·      By entering personalized projections Boomers can shop and purchase Medicare Supplement insurance via

·      Live phone assistance is available to those who require it. 


About Retiree Health Choices, Inc.

Retiree Health Choices was launched in 2010 in Chicago by a group of experienced professionals familiar with the complexities of the Medicare market.  The company creates innovative, online technologies designed to make Medicare decisions more consumer friendly.  RHC’s website and blog are accessible at Follow the company on Twitter, Facebook, Google+ and LinkedIn.  


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Media Contact:

Jayme Soulati

Soulati Media, Inc.

937-312-1363 or 937-232-2529